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- explore our newly reimagined  signature label -

 

MEET OUR BRANDS

Two Different Brands with Two Different Vibes.  Both Cool and Perfect in Every Way

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who wears us.

Cool Girls, that’s who. The girls who aren’t afraid to take risks. The ones who still believe in fairy tales— but, like the real ones. Cool Girls are independent. They write their own story. And they aren’t a damsel in distress or a princess in the castle. Our Cool Girl is the hero. And with each new experience, she learns; she grows— creating a life that’s as distinct as she is. Because, Cool Girls are cool, no matter what happens. And we think that’s beautiful.

about.

Tara LaTour was founded in 2011 with a desire to revolutionize the look of gowns in the wedding industry. We felt that brides were forced to fit into the dress rather than find a dress that was unapologetically them. We introduced color, couture construction, fine fabrics, and textures that had never been seen before. And in doing so, we’ve become the brand that cool girls flock to; Helping them keep their cool on a day that’s steeped in tradition.

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