Inside everyone is a cool girl.
Tara LaTour was founded in 2011 with a desire to revolutionize the look of gowns in the wedding industry. We felt that brides were forced to fit into the dress rather than find a dress that was unapologetically them. We introduced color, couture construction, fine fabrics, and textures that had never been seen before. And in doing so, we’ve become the brand that cool girls flock to; Helping them keep their cool on a day that’s steeped in ritual and tradition.